For SommelFee, I created a cheerful and distinctive brand identity for Felize Aarts, a sommelier who brings wine experiences to private events.
The concept needed to feel approachable, playful and personal, while still connecting to the world of wine. I designed the logo, the illustrated Felize's character and the full visual identity, using a warm colour palette inspired by bottle green, champagne tones and red wine. The combination of an elegant serif font with a handwritten script gives the brand a refined but lively personality.
The illustrated icon adds a fun and memorable element to the identity, showing SommelFee as someone who brings energy, knowledge and joy to every wine tasting. The visual style was extended across different brand applications, including merchandise and printed items, creating a recognisable and flexible identity for both digital and physical use.
