For Atelier Helsloot, I create campaign imagery and visual content for social media, brochures and online use.
The process often starts with a concept developed together with Atelier Helsloot. From there, I photograph the jewellery myself and transform the images into atmospheric visuals using a combination of photo editing and AI tools. By working across different AI platforms, I can create refined backgrounds, settings and campaign moods that match the elegance of the brand while keeping the jewellery at the centre of the image.
This approach allows me to build unique, high-quality visuals that feel both editorial and personal. From product-focused imagery to more conceptual campaign visuals, I combine photography, art direction, retouching and AI to create a strong visual world around each piece.
