Brewery t'ij is a Dutch craft beer company.
They are known for their special variety of beers and want to expand to the UK. British people have a weird mentality about beers and I wanted to create a campaign to change the mentality. Brewery t'ij are a quirky, unconventional and rebellious brand who are always proud of their oddness. They also want people to embrace their own oddness like Dutch people do, they don't give a shit. The open minded beer lovers from London will be the perfect match for the company.
They are known for their special variety of beers and want to expand to the UK. British people have a weird mentality about beers and I wanted to create a campaign to change the mentality. Brewery t'ij are a quirky, unconventional and rebellious brand who are always proud of their oddness. They also want people to embrace their own oddness like Dutch people do, they don't give a shit. The open minded beer lovers from London will be the perfect match for the company.
This project was part of my work at Shillington Education, where I combined creativity with strategic storytelling to bring this fictional brand to life.
